SyncRes Sales
Training Pack: Outline
Eight modules across four audience tracks (foundations, account executive, sales management, leadership & board). Cross-industry and built to be mixed into half-day, full-day, and revenue-leadership sessions for different client groups.
Curriculum Architecture by Will Distel
Founder at SyncRes · Commercial & Sales Advisory
Four Progressive Audience Tracks
Foundations and all-reps are treated as one track (S1 and S2); the account-executive track sits between foundations and management.
Foundations & All Reps
Modules S1 & S2 · 2.5 hr total
Modern selling mental model, discovery depth, qualification discipline, and honest objection handling.
Account Execs & Power Users
Modules S3, S4 & S5 · 6.0 hr total
Objection and negotiation craft, solution selling and the business case, plus an optional AI selling-assistant module.
Sales Management
Modules S6 & S7 · 6.0 hr total
Coaching cadence, team norms, pipeline and forecasting rigour, and sizing high-ROI initiatives.
Leadership & Board
Module S8 · 2.0 hr total
Commercial strategy, revenue risk appetite, competitive positioning, and sales governance oversight.
Modules at a Glance
Eight comprehensive modules across four specialized sales tracks, built to be mixed into half-day, full-day, and revenue-leadership sessions.
Sales Foundations: What Modern Selling Is and Isn't
Outcome: Explain what solution-based selling is, where legacy transactional habits fail, and where it fits their role
5-Part Kit Included
Discovery & Qualification Fundamentals
Outcome: Apply a clear rule set for discovery, qualification, and honest objection handling
5-Part Kit Included
Objection Handling & Negotiation That Works
Outcome: Write and refine rebuttals that turn objections into mutual next steps
5-Part Kit Included
Solution Selling & the Business Case
Outcome: Diagnose the buyer's real problem, frame a solution around business impact, and build a defensible business case
5-Part Kit Included
AI as a Selling Assistant: Research, Prep & Drafting
Outcome: Use AI as a selling assistant for research, call prep, and drafting — with human checks on every output
5-Part Kit Included
Leading a High-Performing Sales Team
Outcome: Set team norms, coach to the deal, and lift team performance consistently
5-Part Kit Included
Pipeline, Forecasting & Sales ROI
Outcome: Select, size, and sequence initiatives and manage the change
5-Part Kit Included
Sales Strategy, Risk & Commercial Governance
Outcome: Ask the right questions, set risk appetite, and oversee the commercial engine
5-Part Kit Included
What Every Single Module Kit Includes
Every single module in the SyncRes Sales pack ships with the exact same five-part modular asset kit, ready for you or any certified internal facilitator to deliver with zero prep headache.
1. Facilitator Guide
Run sheet with exact timings, talking points, objections, and answers to skeptic pushback.
2. Slide Deck (16:9)
Modern high-contrast widescreen deck loaded with speaker notes and visual frameworks.
3. Handout & Cards
One-page visual summary sheet plus laminated prompt blueprints and desk checklist cards.
4. Hands-on Exercise
Real-world business case scenario with step-by-step instructions and a worked exemplar.
5. Knowledge Check
5 to 8 validated questions calibrated for immediate export into TalentLMS or SCORM formats.
Delivery Bundles & Formats
Five predefined delivery bundles cover the exact client groups and timeframes you will encounter. All session times exclude break periods.
Sales Starter
Target: All reps, novice
The universal baseline for every rep. Resets the modern-selling mental model and locks in discovery and qualification discipline.
Format identical across all modules; content tailored per audience track.
Sales Working Day
Target: Reps who sell daily
A comprehensive full-day boot camp taking reps from foundations and discovery to objection handling and AI-assisted daily selling.
Format identical across all modules; content tailored per audience track.
Sales Power Users
Target: Confident reps and early adopters
For tech-savvy reps ready to move past single prompts into automation, revenue pipelines, and human-approved AI agent workflows.
Format identical across all modules; content tailored per audience track.
Sales Manager Programme
Target: Sales managers & team leads
Equips team leads to coach augmented teams, set norms, evaluate high-ROI initiatives, and lead commercial change.
Format identical across all modules; content tailored per audience track.
Sales Board Briefing
Target: Executives and revenue leadership
A high-density strategic briefing for C-suite and board on commercial strategy, revenue risk, and AI governance.
Format identical across all modules; content tailored per audience track.
Custom Client Architecture?
Need to blend executive governance with practitioner prompting? Mix and match any of the 8 modules to craft a bespoke enterprise curriculum.
What Each Module Includes:
The Complete 5-Part Kit
Every single module ships with the exact same five-part kit, so you or another certified facilitator can step into a client room or virtual stage and deliver any of them seamlessly.
Facilitator guide
Detailed run sheet with timings, talking points, objections, and answers to likely skeptical questions.
Slide deck (16:9)
Professional 16:9 widescreen presentation with rich visual graphics and full speaker notes on every slide.
Participant handout
One-page executive summary plus printable prompt cards, checklists, and desk reference blueprints.
Hands-on exercise
Practical tasks centered on generic business scenarios, supplied with a complete worked exemplar.
Knowledge check
5 to 8 validated assessment questions suited directly to a quiz in TalentLMS or enterprise SCORM systems.
Enterprise LMS Quiz Engine
Questions are authored with randomized distractor answers, direct learning objective citations, and instant remediation rationale.
Every single deck slide contains 2-3 structured talking paragraphs so back-up facilitators can deliver with identical consistency.
Replace standard colors with your corporate identity guidelines or client logo for white-label internal academies.
Will Distel
Founder & Managing Director · Brisbane, AU
The pack is built so a client gets the same calibre of facilitation on module one as module eight — whether the room is new reps or the revenue leadership team.
Designed and delivered by Will Distel
Every module in this pack was authored by Will Distel, Founder & Managing Director of SyncRes. Grounded in decades of hands-on technical sales leadership, commercial systems (SyncRes Apex), and advisory across mining technology, industrial B2B, and high-growth firms, this curriculum bridges commercial reality with practical sales execution.
Commercial & Technical Sales Advisory
Founder & Managing Director at SyncRes. Decades leading technical sales, quoting rails, and commercial operations across complex B2B, industrial, mining tech, and high-growth firms.
Curriculum Architecture
Authored this eight-module, four-audience track pack end-to-end with turnkey 5-part facilitator kits so any facilitator delivers at executive calibre.
B2B & Complex Industry Grounding
Brisbane-based advisory practice working directly with founders and leadership teams to scale without the owner doing every deal. Real, battle-tested scenarios.
Sales Leadership & Commercial Governance
Leads the S7 sales-leadership briefing, translating pipeline economics, coaching standards, and revenue risk into manager-level clarity.
Delivery standards he holds every kit to
- Every slide carries speaker notes for back-up facilitators
- TalentLMS / SCORM-ready knowledge checks on each module
- Generic cross-industry scenarios that map to any client room
Request Delivery Proposal or Facilitator Pack
Ready to license the 8-module kit or book William Distel and certified facilitators for your organization?